Let me tell you about Melanie & Armina, two talented Bavarian girls and their young, fashionlabel Vui Gfui. We’ve met through Instagram. I always scroll the explore page to find new and inspirational mountain lifestyle items. This time my eye fell on these cute leather shorts, with traditional, detailed flower embroidery. They turned out to be from this young Bavarian brand, based in Landshut.
Classic cuts, custom made garments
At the moment they create custom made garments, but in the future they would also like to offer ready-to-wear fashion. Their collection is based on classic cuts and mainly classic fabrics like cotton, linen and leather. They both grew up in different towns in Lower Bavaria and studied together at ESMOD International Fashion School in Munich, where they became close friends. After various jobs in different design companies, they decided to start their own label; designing and everything that belongs to it, was and still is their passion. Because of their background, the interest in tradition and the variety especially dirndls offer, it was quite obvious they followed their hearts and decided to do traditional fashion design, but with a touch of modernity.
Custom made, suede, leather shorts
I instantly fell in love with their suede, leather shorts with the traditional, flower embroidery and decided to text them a message, that I would love to wear these cute ones on my trips to South Tyrol and Brand in Austria. They were very enthusiastic about this idea and offered to sew a pair especially for me. One week later the custom made shorts arrived for me at my hotel in Südtirol. Awesome! Such a sweet and spontaneous gesture. I wore them with the greatest pleasure, these olive-colored ones blended perfectly with the setting of my stay in the mountains of South Tyrol and Brand.
The only thing is…I got a bit spoiled, wearing these custom made shorts. The perfect fit, it’s simply wonderful. You can see and feel the craftsmanship, dedication and passion. As Melanie and Armina both say in Bavarian: Vui Gfui! We do everything with a lot of feeling!