Normally we only write about Austrian stuff, but in the future we will make an exception now and then. If we notice something really worth mentioning. For example when a particular brand or trend has entered the mountains.
Lapo Elkann and Italia Independent
Today, our Italian friends will be delighted, because this time we are going to write about Italia Independent. This designer eye-wear (sun) glasses brand by Lapo Elkann (he is the grandson of Fiat founder Gianni Agnelli ) is enormously popular. We have been following Lapo for quite some time now. He is a busy bee, promoting his shades around the globe.
The designs are original, the comfort is superb, they are competitively priced, lightweight and just really cool to see. The glasses are perfectly suitable for sunshine during skiing as well as hiking in the summer. I’ve been wearing the black velvet model for over a year now. My eyes are very sensitive to sunshine, but these definitely give me the proper protection and comfort. I simply love them and a lots of friends already complimented me on these shades.
Black velvet suits every occasion
Below you see some pictures of me wearing them on various occasions. Attending the Robbie Williams Top the Mountain Concert, Idalp Ischgl, last May. My youngest son and me before playing tennis and last but not least the two of us in front of the Amsterdam Arena Stadium to watch our favorite soccer team Ajax play.
What does Italia Independent tell us about their brand?
‘Italia Independent is a creative and stylish brand for independent people. A blend of fashion and design, tradition and innovation. The beginning of the Italia Independent adventure got its inspiration from the Stealth, the fabulous carbon – hull sailboat owned by Gianni Agnelli . The unique properties of carbon is what Lapo Elkann and the Italia Independent team gave the idea of creating and manufacturing the world’s first pair of glasses made entirely of carbon fiber.’
I didn’t know that his grandfather’s sailboat gave him the inspiration to start Italia Independent. But this is what I like about brands; the story behind the start of something new! Have a look at mr. Agnelli’s carbon sailboat.
Collaborating brands lead to great designs
Check the website for the complete collection. The brand also likes to collaborate with bloggers ( Chiara Ferragni, famous Italian fashion blogger ) and other brands like Colmar and soccer club Juventus. The’ve recently also added a collection of apparel tot the brand.
Photo credits: Italia Independent, Lapo Elkann, German Frers