Just got back from my trip to Austria and seeing all those fab ski fashion brands in the shops over there, I really got inspired to write this post about my Top 4 favorite brands of this season and show you some highlights of their collections. If you haven’t decided about your ski outfit yet, or need some last minute Christmas wishlist inspiration, the brands in my post may be of help. They are from Austria, South Tyrol and The Netherlands and have one thing in common: Their main goal is to create wonderful ski fashion to make you shine like never before, on and off slope. Happy shopping my sweethearts!
Top 4 favorite ski fashions brands of this season
#1. TONI SAILER
Toni Sailer Ski Fashion from Kitzbühel. This premium brand carries the name of thé legendary ‘Blitz from Kitz’ Anton Engelbert Toni Sailer. Former Austrian alpine skier, Olympic Gold medalist, film actor and Schlager singer. Quite a talented guy this starboy, I can tell you that! Due to his ski skills and amazing accomplishments, he also became technical director of the OSV and FIS in various international competitions. Besides that he was a consultant for many organizers of ski events. You can see the legacy of the handsome alpine skier Sailer in the designs of the collection. Stylish, slim fit and on point, but also elegantly functional to hit the slopes the sporty, chic way. Definitely star quality galore!
Frauenschuh is my other favorite brand from upscale ski resort Kitzbühel. It all began when I wore my first hand knitted Frauenschuh pom pom beanie. Pure delight! From that moment on I’ve been following this high end quality brand. Obviously their stunning ski fashion designs always know to catch my attention, but the family’s long tradition in working with noble materials like deerskin – all manufactured in Europe by the way – shows their passion for true craftsmanship. I love that!
Goldbergh from Amsterdam, The Netherlands. Run by two amazing Dutch ladies who both have an impressive trackrecord in ski fashion. Designer Lieke van den Berg is responsible for the trendy, feminine and classy designs and their signature piece: the slim fit ski pants that fit like a glove and make you look sexy. For many years Sandra Peet was the owner of Holland’s most famous ski fashion shop Skihut. She knows perfectly what we ladies want to wear on and off slope. Together they make a wonderful team! International celebrities have discovered the brand and her Royal Highness Queen Maxima of The Netherlands wears GB on the slopes, when in Lech.
Luis Trenker BERG collection from Bolzano, South Tyrol. Another great brand with an amazing brand story. Like Toni Sailer from Kitz, Luis Trenker from Ortisei ( South Tyrol ) was an athlete and Olympic Champion too. He was a mountain guide, skier and an Olympic athlete. And yes…he was also an actor and director of various films like The Prodigal Son and The Emperor of California. His passion and dedication live on to this very day in the person who, more than anyone else, represents the ‘Luis Trenker’ brand: Michi Klemera. He has proven his stamina and passion for sports, both as a marathon runner and by competing on the national handball team. Sports is an important component of the brand; it represents their ambition to reach new heights and leave a mark for people to follow. Sports and movement inspired them to create their outdoor brand, that unites Alpine elegance and athleticism.
The images in my post are obviously just a few highlights, to give you an idea of the styles, colors and the stories behind these fab brands. Check their websites to see it all and pick your own favorite style!
Sources, more info & photo credits
Goldbergh Luxury Sportswear
Luis Trenker BERG